Speech Outline

Joey Basche

Rhetoric 1030

Introduction

§  Greeting (Hook)

• Question:
• I will Approach the audience with a question. I will ask them if they have ever heard of mesa pizza to get their attention and focus their thoughts on my speech through association of something they can relate to. I will then use that question to lead into my topic that I’m presenting on, Ian’s pizza which is identical in Mesa in every way except for the name
• This will interest the crowd because they will now be interested in the speech because its on a topic that they enjoy learning about and relate to.

§  Thesis Statement 

• Ian’s Pizza uses Pathos and Ethos when advertising to their customers by taking prominent Madison figures and associating them with their product, as well as using creative and thought provoking statements that intrigue the customer through physical and technological advertisements.

§  Overview

• Ian’s uses ethos to put thoughts into their customers about how their company is respectable and credible. They use famous Wisconsin people as well other Wisconsin establish themselves in the community.
• Ian’s uses pathos in a variety of ways with their advertisements to evoke a feeling into their customers that makes them feel like they should spend their money at Ian’s.
• Ian’s uses social media for a variety of reasons, the main one being to promote their own company through advertisements and free giveaways.

Body of the Presentation

§  Transition

• Ian’s does a great job of getting themselves out in the community and promoting their business to the locals of Madison. They use a variety of tactics to spread their name around so that people not only buy their products but tell their friends about their great business.

§  Main Idea 1 (Ethos in Ian’s Ads)

• A picture of Aaron Rodgers saying how he is getting Ian’s Pizza after the game
• A picture of Ian’s employees holding the award “Best of Madison” which shows the status of Ian’s within the city.
• They take local artists like Dessa and have private concerts in the restaurant not only to promote the artist but their products as well.

§  Main Idea 2 (Pathos in Ian’s Ads)

• They take delicious looking pictures of their food whether its gooey mac and cheese pasta or a fresh salad with the greenest of greens
• They use advertisements to invoke feelings into their customers like, Freshman 15 sold here”, which would normally turn people away but since the food is so good people don’t seem to care
• They have funny pictures of celebrities and other satirical situations that play into people buying more Ian’s pizza.

§  Main Idea 3 (Ian’s and social Media and how they appeal to Pathos and Logos)

• Ian promotes other Local businesses through their Facebook page in numerous ways because they respect the city they are in.
• On Facebook they have numerous promotions for them self as well as many university of Wisconsin sponsored events.
• They use types of language that people use while on social media.
• They promote voting for all types of elections
• On twitter they have weekly promotions for free pizza and other sale items that are open for purchase normally in the store.
• They are very responsive to their social media followers which creates a good relationship between the customers and staff which is good for countless reasons

Conclusion

§  Summary of main ideas
Whether it be a poster that makes you regret eating that last slice of pizza (and not caring) or a free pizza giveaway on your twitter feed Ian’s will always be promoting their pizza in a way that not many other businesses can do. They are a very respected business and It is cool to watch them grow and thrive through their new ideas and innovative advertising methods.

§  Re-statement of thesis statement

Ian’s Pizza will continue to use Ethos, Pathos and countless clever advertisements to spread their delicious business around the community and make a respectable and renowned name for themselves.

§  Closer, Clincher
If you ever find yourself in the beautiful city of Madison and you are looking for a cheap and tasty treat, Ian’s pizza should be your number one choice. I promise that you will not be disappointed, I know I never am!